NBC 183: Michael Haines: The A.I.D.A Formula

Michael Haines is the co-founder of "Triple Your Clicks" and coaches clients on how to get more web sales using their existing traffic. Listed on The Inc. 500 as one of the fastest-growing companies two years in a row, Michael is fan of using A.I.D.A (Attention, Interest, Desire and Action) to sell and shows how coaches can use that formula in their own efforts.