Episode #866: Luke Charlton: How To Give Your Market What It Really Wants (And Needs!)

Luke Charlton has helped over 1,000 coaches grow their businesses with paid advertising and has helped clients generate over $50 million in sales, writing written winning ads for world-leading experts like Bob Proctor, Mike Dillard and Neil Patel!  

What You’ll Hear In This Episode:

-    The importance of understanding your market and tailoring offers to meets its needs

-    A real-life example of starting with what the market wants and then creating programs and offers accordingly. 

-    How to use Amazon book reviews to improve your ads and copywriting skills 

-    Luke’s strategy of analyzing successful competitors and understanding their advertising strategy 

-    A discussion of “The Dream Offer” framework for effective coaching offers that sell!