Natural Born Coaches

Murray Voth is one of Canada’s most knowledgeable experts on the automotive industry, and a coach who helps automotive shop owners increase their productivity, efficiency, and profitability. In this episode, we discuss how to build a successful coaching business in a specialized niche!

What You’ll Hear In This Episode:

  • Murray’s journey through two decades in the automotive industry
  • How Murray views competition in his niche
  • The importance of owner involvement in implementing the changes recommended from the coaching sessions
  • How Murray deals with pushback from shop owners who feel they don’t need a coach
  • The importance of asking questions and listening to your clients