Gabe Arnold is the founder of Business Marketing Engine, and over the past 15 years he’s built an impressive resume around professional writing, web and computer technology, and marketing campaign creation and management. After working with over 1,000 startups and hundreds of established businesses over the past decade, Gabe has set himself apart as a CEO who goes to great lengths to help fellow entrepreneurs achieve their goals. In this episode we’re showing you how to create a year-long business plan!

What You’ll Hear In This Episode:

-              The importance of crafting a year-long plan for your business, and how to go about doing that

-              The need to understand your target market and develop a clear strategy before launching new ideas or tactics

-              Gabe’s experience of running a marketing agency and launching other businesses, and the problems that arise from having a divided focus

-              Focusing on one thing to achieve success (spoiler alert: having multiple businesses or income streams could be a big mistake for those currently earning below 7 figures!)

-              How much you should spend  on paid advertising for your business

-              Gabe’s process for market research (which should never be ignored) and a breakdown of his “BME Blueprint”!

After a 15 year corporate executive career, including being a plant manager at 25, Jason Kanigan has run his own businesses for the past decade. Since 2016 he has run Cold Star Technologies, a company that installs and improves processes and systems for other organizations, especially in the space and defense industries. He is the host of the Cold Star Project. Jason is also a member of the Board of Advisors for the Operational Excellence Society, which designs and installs Lean Six Sigma and OpEx programs for organizations of 1000+ staff.

What You’ll Hear In This Episode:

-             Why building a strong company culture is so essential

-             A surprising story of how one company lost its whole senior management team

-             How business owners should handle today’s hyper-political environment

-             Why firing bad clients doesn’t guarantee a turnaround

-             The biggest mistake that Jason sees coaches making

Nancy Baki has been a business growth strategist since 2007 and works with small businesses to find additional recurring revenue using no-cost strategies. In this episode, we talk about the challenges of implementing processes and systems for coaches, the role of Key Performance Indicators (KPIs) and more!

What You’ll Hear In This Episode:

-              The importance of establishing a solid foundation before implementing various marketing strategies

-              Why so many small businesses and entrepreneurs struggle with marketing, processes, and achieving their goals

-              the importance of staying focused and not getting distracted by "shiny objects" or new trends.

-              The impact of the pandemic on their work and personal lives

-              The importance of setting KPIs and having a predictable, repeatable, and scalable way of growing your business

-              The need for coaches to have at least 10 business conversations per day, and to track the number of interviews booked, attended, and converted into sales.

Marshall Sylver (“The Millionaire Maker”) is the #1 leading expert on subconscious reprogramming and irresistible influence. For over thirty five years, he’s entertained, educated, and transformed the lives of thousands of people. The author of “Passion, Profit, and Power”, his infomercials have sold over a million copies of his personal development programs worldwide!