Craig Duswalt is unlike any guest who has ever been on Natural Born Coaches before! In this interview, he shares stories from his days on the road with Guns N’ Roses and shows how you can become a rockstar in your business!

What You’ll Hear In This Episode:

-       How Craig found himself thrown into the rock and roll life (including being Axl Rose’s personal assistant)! 

-       The secret skill that helped Craig get discovered. 

-       What Craig learned about discipline from watching Guns N’ Roses when they were off-stage. 

-       Why one famous rock band included an “M & M’s clause” in their concert contracts. 

-       How Craig transitioned to become a sought-after marketing expert, and the important change he had to make with his brand in order to do it! 

-       Craig’s approach to productivity and how he approaches his daily to-do list.

Neil Stafford works with membership site owners to help them scale consistently and profitably, and in this episode, he discusses the three components of a successful membership: attracting ideal prospects, converting them into members, and retaining them!

What You’ll Hear In This Episode:

-       The pros and cons of different membership site models. 

-       The importance of bringing in ideal prospects through top-tier traffic, filling your funnel, and creating a perfect prospect pipeline! 

-       Why you should make your prospects comfortable with your style and process before joining. 

-       Having outstanding offers tailored to different segments of your audience, addressing their specific needs and problems! 

-       Neil’s wait list model that’s effective for businesses with a large following and for joint venture partnerships … 

-       The two types of churn and how to recover those who have left your membership!

Matthew Emmorey from Leadr is on the podcast to give his advice for how to get booked on the TEDx stage, the importance of reaching a broader audience, and how to leverage your presentation for further opportunities!

What You’ll Hear In This Episode:

-How TEDx differs from TED talks.

-The selection process for each TEDx talk, and how to increase your chances of getting booked.

-The importance of sharing your message with a broader audience, beyond just the local audience.

-Matt’s favourite TED Talks, and the lessons that aspiring TEDx speakers can take from them.

--A sneek peak at the live TEDx webinar that Matt is doing on April 22^nd!

Jonny Cooper shares his experiences growing Consultants in Business (CIB), which aims to improve employee well-being, retention, and productivity in corporate organizations. We cover a lot of ground in this interview, check it out!

What You'll Hear In This Episode: 

-       Jonny explains the difference between coaching and consulting. 

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