Episode #970: Bryce Hoffman: Using the Red Team Strategy to Stress-Test Your Coaching Business

In nearly a thousand episodes of Natural Born Coaches, a topic like this has never been tackled! Today, Marc is joined by Bryce Hoffman, the founder of Red Team Thinking and a former business journalist who has spent decades looking inside the world’s most successful organizations, as he dives into the concept of Red Teaming, a methodology originally developed by military and intelligence agencies to stress-test strategies and navigate extreme uncertainty.

In a world that feels increasingly volatile, complex, and disrupted by AI, the old way of doing things isn't just a choice; it's a liability. Bryce breaks down how coaches can use these tools to help leaders challenge their own assumptions, identify unseen threats, and surface missed opportunities that others are walking right past, plus much more.

Bryce is hosting a Red Team Coaching Bootcamp next Monday, April 27th at 12 PM EST. Listeners will learn foundational tools like Think-Write-Share and the Six Strategic Questions to help clients navigate complexity with clarity, and you can claim your spots now at https://www.naturalborncoaches.com/redteamcoaching! 

What You’ll Hear In This Episode:

• Defining the concept of red teaming within a business context and how deliberate challenge can actually strengthen an organization’s strategy.

• A look at the massive shifts in the coaching industry over the last few years and the disruptive impact of a “VUCA world”.

• How coaches can help leaders establish their unique value and build cognitive resilience in a market flooded with low-cost alternatives.

• The one critical limitation of AI and why this is important for coaches to understand.

• Practical steps for applying red team thinking to your own coaching business by focusing on the three Cs: Clarity, Capability, and Culture.

• A sneak peek at the upcoming Red Team Coaching Bootcamp and the two foundational tools that mine the hidden wisdom already existing within an organization.
  
  

LINKS: 

Register for Bryce’s Red Team Bootcamp (Happening Next Monday, April 27th, 2026)! 

Bryce’s Website, Podcast & Book 

Red Team Thinking’s Website

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