Natural Born Coaches

Luke Charlton has helped over 1,000 coaches grow their businesses with paid advertising and has helped clients generate over $50 million in sales, writing written winning ads for world-leading experts like Bob Proctor, Mike Dillard and Neil Patel!  

What You’ll Hear In This Episode:

-    The importance of understanding your market and tailoring offers to meets its needs

-    A real-life example of starting with what the market wants and then creating programs and offers accordingly. 

-    How to use Amazon book reviews to improve your ads and copywriting skills 

-    Luke’s strategy of analyzing successful competitors and understanding their advertising strategy 

-    A discussion of “The Dream Offer” framework for effective coaching offers that sell! 

 


Murray Voth is one of Canada’s most knowledgeable experts on the automotive industry, and a coach who helps automotive shop owners increase their productivity, efficiency, and profitability. In this episode, we discuss how to build a successful coaching business in a specialized niche!

What You’ll Hear In This Episode:

  • Murray’s journey through two decades in the automotive industry
  • How Murray views competition in his niche
  • The importance of owner involvement in implementing the changes recommended from the coaching sessions
  • How Murray deals with pushback from shop owners who feel they don’t need a coach
  • The importance of asking questions and listening to your clients 

Ann Carden works with coaches, consultants, and professional entrepreneurs who want high-end clients. She discusses how to get clients who pay more for your services and also how to run a live retreat to grow your business!

 

What You’ll Hear In This Episode:

 

-- What is “High Impact Marketing”?

 

-- How to build a system to consistently pull in high level clients

 

-- Why Ann doesn’t like using the term “High Ticket”

 

-- How one of Ann’s clients turned a $52,000 offer into a $413,000/year coaching relationship

 

-       Why live retreats are so effective in upleveling businesses!

Direct download: Episode_864_Ann_Carden_High_Impact_Marketing_For_High_Caliber_Clients.mp3
Category:general -- posted at: 4:30am EDT

Lori Kennedy is the founder of The Wellness Business Hub, and helps practitioners and coaches build an online business that gives them flexibility, freedom, and financial stability!

 

What You’ll Hear In This Episode:

 

-      - Why you should have a signature program

 

-       - How to identify the pain point of your marketplace and pinpoint the problem you’re helping to solve

 

-       - Lori’s answer to the question: “Should you name your program after yourself?”

 

-     - The two real reasons why people buy online programs

 

-      - Lori’s preferred launch strategy!

Direct download: Episode_863_Lori_Kennedy_How_To_Name_and_Price_Your_Programs.mp3
Category:general -- posted at: 4:30am EDT

Aleric Heck is the leading expert in YouTube ads and video marketing, and in this episode he discusses the changes happening in the YouTube ads world like the shift from content-based targeting to audience targeting … if you want to get better results from YouTube don’t miss this interview!
 
What You’ll Hear In This Episode:
 
- The recent changes in YouTube ads and how businesses can profit from them
 
- The ideal length for YouTube ads to ensure they deliver maximum ROI 
 
- The “Alpha AI” targeting strategy, and what it is 
 
- The importance of compliance, and why you shouldn’t make overly flashy and unrealistic guarantees 
Direct download: NBC862AlericHeckHowToProfitFromChangesInTheYouTubeAdsWorldEdited.mp3
Category:general -- posted at: 4:30am EDT

If you’re struggling with coming up with a clear coaching offer, check out this episode since I’m sharing my strategies for creating compelling offers that you feel good about selling!

 

What You’ll Hear In This Episode:

  •  Why you should be creating fewer, not more, offers!
  • The type of offer you should focus on in the early stages (and what you should stay away from)
  • The importance of identifying the results people will get from your program
  • The problem with overstuffing your offer
  • 3 tips to dramatically increase the number of sales for your offer
  •  A sneak peak at the upcoming offers workshop on March 26th!
Direct download: NBC_861_Creating_Powerful_Coaching_Offers.mp3
Category:general -- posted at: 4:30am EDT

Tanner Gers returns to the podcast today to share how he’s making it easier for people with disabilities to gain employment, and to talk about how he turned a tragic accident in 2004 into a positive experience to help others! 

What You’ll Hear In This Episode:

-    The event that changed Tanners’ life, and how it led to a desire to help disabled people.
-    Why he started AccessAbility Officer, and why its mission is so important
-    His experiences competing in the Paralympics, and being inducted to the National Beep Baseball Association (blind baseball) Hall of Fame 
-    The best tech tools for disabled people
-    Tips to make your websites accessible for all visitors! 

Direct download: NBC_860_Tanner_Gers_A_Passion_For_Helping_Disabled_People.mp3
Category:general -- posted at: 5:30am EDT

Sean Tinney, Director of Demand Generation for Aweber, is on the show today to share how to grow your email list organically … if you’re struggling with getting more subscribers on your list, you won’t want to miss this one! 

What You’ll Hear In This Episode:

-    The importance of email marketing for coaches, and why Marc has chosen to use Aweber as his email service provider for a decade

-    The best way to use lead magnets to add subscribers to your email list

-    How to tailor your lead magnets to specific niches, and strong calls-to-action to include in those lead magnets 

-    Often-neglected tips and tricks that most entrepreneurs forget about with their email opt-in efforts

-    A discussion on the recent changes to Gmail and other platforms that could affect your email deliverability

-    A sneak peek at Aweber’s upcoming live training, where attendees will receive a free gift: "24/7 Email Marketing Masterclass" ($149 value)! 

Direct download: NBC_859_Sean_Tinney_The_Best_Way_To_Grow_Your_Email_List.mp3
Category:general -- posted at: 4:30am EDT

Dr. Amanda Barrientez is the founder of Inner Power Daily and the host of the Inner Power Entrepreneur podcast. In this interview she shares her personal journey from living on food stamps to building a six-figure business quickly, and also the 4 zones of coaching business growth! 

What You’ll Hear In This Episode:

-    The importance of aligning your thoughts and feelings for success, the need for a positive mindset, and the importance of delegating tasks to experts 

-    How the default setting for human thoughts is usually negative, and the need to actively shift towards a positive mindset 

-    The real reason why most coaches are undercharging for their services 

-    The importance of narrowing one’s focus to expand financial freedom and the necessity of valuing yourself in business

-    A sneak peek at Dr. Amanda’s special masterclass for listeners of the show!

Direct download: NBC_858_Dr_Amanda_Barrientez_The_4_Zones_Of_Coaching_Business_Growth.mp3
Category:general -- posted at: 4:30am EDT

Whitney Chew and Mike Rapadas are the founders of Let’s Coach, a platform that matches coaches for practice sessions, and to improve their skills and gain the necessary hours for accreditation. In this episode they share the 3 big lies that new coaches are fed, and how to combat them! 

Are you a coach looking to supercharge your success? If so, I’d like to introduce you to our sponsor AttractWell, the software solutions for coaches that’s got your back! With AttractWell you can set up your coaching business with one easy to use tool and ditch the frustration of juggling multiple tools and platforms (AttractWell replaces over 17 other tools)! They also provide world-class personalized support and free live training to ensure you’re always on top of your game. As a listener of this podcast, you can get their $47 Pipeline Igniter for FREE, and get AttractWell for just $1 for your first month, plus half off your second month. Get all this now while the offer is still available at www.attractwell.com/marc!


Anik Singal is a serial entrepreneur, speaker, best-selling author and philanthropist. He’s built 9 successful companies while scaling to over $30M/year, and has taught over 500,000 entrepreneurs in that time. 

Anik stops by the podcast to share a scary ordeal he went through when the Federal Trade Commission came after him, and to give his advice for how entrepreneurs can protect themselves from government intervention … this episode is a must-listen! 

Are you a coach looking to supercharge your success? If so, I’d like to introduce you to our sponsor AttractWell, the software solutions for coaches that’s got your back! With AttractWell you can set up your coaching business with one easy to use tool and ditch the frustration of juggling multiple tools and platforms (AttractWell replaces over 17 other tools)! They also provide world-class personalized support and free live training to ensure you’re always on top of your game. As a listener of this podcast, you can get their $47 Pipeline Igniter for FREE, and get AttractWell for just $1 for your first month, plus half off your second month. Get all this now while the offer is still available at www.attractwell.com/marc!

Direct download: NBC_856_Anik_Singal_How_To_Stay_Out_Of_Government_Crosshairs.mp3
Category:general -- posted at: 4:30am EDT

Audra Carpenter, host of the “Unlocked by AI” podcast, stops by the show to show how to make the most of AI, especially when it comes to getting more leads for your coaching business! 

Are you a coach looking to supercharge your success? If so, I’d like to introduce you to our sponsor AttractWell, the software solutions for coaches that’s got your back! With AttractWell you can set up your coaching business with one easy to use tool and ditch the frustration of juggling multiple tools and platforms (AttractWell replaces over 17 other tools)! They also provide world-class personalized support and free live training to ensure you’re always on top of your game. As a listener of this podcast, you can get their $47 Pipeline Igniter for FREE, and get AttractWell for just $1 for your first month, plus half off your second month. Get all this now while the offer is still available at www.attractwell.com/marc!

Direct download: 855_Audra_Carpenter_.Using_AI_For_Lead_Generation.mp3
Category:general -- posted at: 4:30am EDT

Asa Leveaux, founder of House of Icons, is on a mission to help people become icons in their industry and get paid what they’re worth! In this episode we focus on the impact of having a million dollars, the customer journey, tailoring your content to cut through the online noise, and more!

Are you a coach looking to supercharge your success? If so, I’d like to introduce you to our sponsor AttractWell, the software solutions for coaches that’s got your back! With AttractWell you can set up your coaching business with one easy to use tool and ditch the frustration of juggling multiple tools and platforms (AttractWell replaces over 17 other tools)! They also provide world-class personalized support and free live training to ensure you’re always on top of your game. As a listener of this podcast, you can get their $47 Pipeline Igniter for FREE, and get AttractWell for just $1 for your first month, plus half off your second month. Get all this now while the offer is still available at www.attractwell.com/marc!

Direct download: 854_Asa_Leveaux_When_A_Million_Isnt_Enough.mp3
Category:general -- posted at: 4:30am EDT

Larry Yu from Pinnacle Brands returns to the podcast today to give his simple and fast system for creating content, including all of the resources that his team uses to get their content out into the world with no stress or hassle!

Are you a coach looking to supercharge your success? If so, I’d like to introduce you to our sponsor AttractWell, the software solutions for coaches that’s got your back! With AttractWell you can set up your coaching business with one easy to use tool and ditch the frustration of juggling multiple tools and platforms (AttractWell replaces over 17 other tools)! They also provide world-class personalized support and free live training to ensure you’re always on top of your game. As a listener of this podcast, you can get their $47 Pipeline Igniter for FREE, and get AttractWell for just $1 for your first month, plus half off your second month. Get all this now while the offer is still available at www.attractwell.com/marc!

Direct download: 853_Larry_Yu_A_Simple_and_Fast_System_for_Creating_Content.mp3
Category:general -- posted at: 4:30am EDT

Samiur Rahman stops by the podcast to share how Heyday can powerfully harness AI and make life a lot easier for coaches for their coaching sessions, content creation, building relationships, and more!

Are you a coach looking to supercharge your success? If so, I’d like to introduce you to our sponsor AttractWell, the software solutions for coaches that’s got your back! With AttractWell you can set up your coaching business with one easy to use tool and ditch the frustration of juggling multiple tools and platforms (AttractWell replaces over 17 other tools)! They also provide world-class personalized support and free live training to ensure you’re always on top of your game. As a listener of this podcast, you can get their $47 Pipeline Igniter for FREE, and get AttractWell for just $1 for your first month, plus half off your second month. Get all this now while the offer is still available at www.attractwell.com/marc!


Greg Kilwein and Ashley Hendricks from AttractWell return to the podcast today and they’re sharing how to increase your impact in 2024 and beyond!

Are you a coach looking to supercharge your success? If so, I’d like to introduce you to our sponsor AttractWell, the software solutions for coaches that’s got your back! With AttractWell you can set up your coaching business with one easy to use tool and ditch the frustration of juggling multiple tools and platforms (AttractWell replaces over 17 other tools)! They also provide world-class personalized support and free live training to ensure you’re always on top of your game. As a listener of this podcast, you can get their $47 Pipeline Igniter for FREE, and get AttractWell for just $1 for your first month, plus half off your second month. Get all this now while the offer is still available at www.attractwell.com/marc!


Behdad Jamshidi is the founder of CJAM Marketing, which specializes in connecting businesses with vetted marketing agencies. In this interview, he shares his advice for how to avoid mistakes when it comes to choosing the right agency to work with – and a lot more! 

Are you a coach looking to supercharge your success? If so, I’d like to introduce you to our sponsor AttractWell, the software solutions for coaches that’s got your back! With AttractWell you can set up your coaching business with one easy to use tool and ditch the frustration of juggling multiple tools and platforms (AttractWell replaces over 17 other tools)! They also provide world-class personalized support and free live training to ensure you’re always on top of your game. As a listener of this podcast, you can get their $47 Pipeline Igniter for FREE, and get AttractWell for just $1 for your first month, plus half off your second month. Get all this now while the offer is still available at www.attractwell.com/marc!

Direct download: NBC850HowToDealWithAgenciesBehdadJamshidi.mp3
Category:general -- posted at: 5:30am EDT

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