Luke Charlton has helped over 1,000 coaches grow their businesses with paid advertising and has helped clients generate over $50 million in sales, writing written winning ads for world-leading experts like Bob Proctor, Mike Dillard and Neil Patel!  

What You’ll Hear In This Episode:

-    The importance of understanding your market and tailoring offers to meets its needs

-    A real-life example of starting with what the market wants and then creating programs and offers accordingly. 

-    How to use Amazon book reviews to improve your ads and copywriting skills 

-    Luke’s strategy of analyzing successful competitors and understanding their advertising strategy 

-    A discussion of “The Dream Offer” framework for effective coaching offers that sell! 

Murray Voth is one of Canada’s most knowledgeable experts on the automotive industry, and a coach who helps automotive shop owners increase their productivity, efficiency, and profitability. In this episode, we discuss how to build a successful coaching business in a specialized niche!

What You’ll Hear In This Episode:

• Murray’s journey through two decades in the automotive industry
• How Murray views competition in his niche
• The importance of owner involvement in implementing the changes recommended from the coaching sessions
• How Murray deals with pushback from shop owners who feel they don’t need a coach
• The importance of asking questions and listening to your clients 

Ann Carden works with coaches, consultants, and professional entrepreneurs who want high-end clients. She discusses how to get clients who pay more for your services and also how to run a live retreat to grow your business!

What You’ll Hear In This Episode:

-- What is “High Impact Marketing”?

-- How to build a system to consistently pull in high level clients

-- Why Ann doesn’t like using the term “High Ticket”

-- How one of Ann’s clients turned a $52,000 offer into a $413,000/year coaching relationship

-       Why live retreats are so effective in upleveling businesses!

Lori Kennedy is the founder of The Wellness Business Hub, and helps practitioners and coaches build an online business that gives them flexibility, freedom, and financial stability!

What You’ll Hear In This Episode:

-      - Why you should have a signature program

-       - How to identify the pain point of your marketplace and pinpoint the problem you’re helping to solve

-       - Lori’s answer to the question: “Should you name your program after yourself?”

-     - The two real reasons why people buy online programs

-      - Lori’s preferred launch strategy!