In this episode, Marc shares four acronyms and the lessons that coaches can take from them!

What You’ll Hear In This Episode:

-       Why showing up on time for scheduled calls separates professional coaches from amateurs.

-       The dangers of keeping Zoom open and multitasking while waiting for late arrivals.

-       Why the trust deficit is worse now than 5 or 10 years ago and what it means for your marketing.

-       The island vs. ocean metaphor - Why building an online community is more effective than relying solely on your social media profile.

-       How making consistent offers increases your chances of sales!

d For links mentioned in this episode, go to www.naturalborncoaches.com/episodes 

*

Marc shares five recommended books that he read in 2025, and the big takeaways from them!  

What You’ll Hear In This Episode:

-       Why waiting for inspiration is killing your coaching business - and what to do instead according to legendary music producer Rick Rubin.

-       The Matthew McConaughey strategy: How cutting two major priorities helped him go from B-level performance in everything to A-level success (and why you're probably doing too much)

-       Why Ray Kroc didn't achieve massive success until age 52 - and what that means if you think you're "too late" to the game!

-       The video game approach to building your coaching business - gamification tactics that actually work, from Nerd Fitness founder Steve Kamb …

-       "Be judged or be ignored" - why haters and trolls might actually be a sign you're doing something right.

-       Marc's #1 book recommendation of all time came from a random Facebook post … and it's one you've probably never heard of!

-       Why reading books from completely different industries (like fast food empires) can give you better business ideas than another coaching book …

LINKS

Book a no-obligation 1:1 strategy call with Marc for your coaching business:

http://www.chatwithmarcm.com

If you’d like more coaching clients without sending cold messages or spending money on ads, the Natural Born Coach Program is for you. Get the details here!

http://www.nbcprogram.com

Join The Coaching Jungle Facebook Group!

http://www.thecoachingjungle.com

Become a Coaching Jungle VIP member which includes special posting perks in the group to reach almost 30,000 potential clients!

http://www.myjunglevip.com

Grow your business with The Coaching Jungle Mastermind!

http://www.coachingjunglemastermind.com

If you have a product or service that helps coaches, and you’d like to get it in front of 100,000 of them:

http://www.jvwithmarc.com

Marc shares the strategy he uses to deal with cold outreach in his inbox, which will save you hundreds of hours every year! 

What You’ll Hear In This Episode:

-      The main types of cold emails/messages that you get, and Marc’s proven system for handling them. 

-       Why engaging with vague small-talkers can haunt your inbox forever …

-       How to flip cold pitches into revenue instead of just deleting them!

-       Learning to identify low-value emails that don't deserve replies.

    The annoying trend that salespeople are currently doing, and why Marc doesn’t reply to those people.

    Avoiding "time vampires” who will drain your energy.

    A powerful three-step homework assignment to do after this episode!

    LINKS

Book a no-obligation 1:1 strategy call with Marc for your coaching business:

http://www.chatwithmarcm.com 

If you’d like more coaching clients without sending cold messages or spending money on ads, the Natural Born Coach Program is for you. Get the details here!

http://www.nbcprogram.com

Join The Coaching Jungle Facebook Group!

http://www.thecoachingjungle.com 

Become a Coaching Jungle VIP member which includes special posting perks in the group to reach almost 30,000 potential clients!

http://www.myjunglevip.com 

Grow your business with The Coaching Jungle Mastermind!

http://www.coachingjunglemastermind.com

If you have a product or service that helps coaches, and you’d like to get it in front of 100,000 of them:

http://www.jvwithmarc.com

In this episode of Natural Born Coaches, Marc talks about the dangers of telling yourself negative and limiting stories - and gives his advice for how to identify and change the habit so you can get better results! 

What You’ll Hear In This Episode:

The danger of accepting defeat before you begin - How one coach wrote off 2026 entirely after losing a single client, and why that's a self-sabotaging mindset.

Words create reality - Zig Ziglar's "alarm clock” vs. “opportunity clock" concept and why the language you use matters more than you think.

"I'll give it a try" is a red flag - Why weak, tentative language like "we'll see how it goes" virtually guarantees failure before you start.

The rubber band technique - A method to break negative self-talk patterns by physically snapping yourself out of it.

Behind the camera to in front of it - How Marc's brother Matt transformed his "I'm a behind-the-scenes guy" story and launched a podcast in just 6 days!

Sales myths destroyed - Why "nobody buys in _____/month" is a self-fulfilling prophecy that costs coaches thousands in lost revenue …

Kirsten Graham, co-founder of Six Figure Business Coaching, talks about the importance of understanding your business numbers and preparing for tax season, and shares an affordable way to keep your books in good shape!

What You’ll Hear In This Episode:

-       Why most entrepreneurs hate bookkeeping, and why you shouldn't force yourself to do work that drains your energy when you could focus on serving clients and growing your business. 

-       The $6/hour solution for professional bookkeeping: How to hire QuickBooks-certified bookkeepers with accounting degrees and minimum 3 years of experience at a fraction of typical costs. 

-       How to safely give bookkeeping VAs access to financial software without exposing your full bank account numbers or compromising security. 

-       Win-win-win philosophy: How outsourcing creates positive impact for your business, supports hardworking professionals overseas, and builds long-term relationships based on trust. 

-       When to outsource vs. DIY your bookkeeping: If your time is worth more than $6/hour, you're wasting money and energy doing tasks you hate instead of focusing on revenue-generating activities.

In this episode of Natural Born Coaches, Marc interviews Stefan Ciancio, co-founder of WebinarKit, to discuss AI-powered webinars and their impact on online businesses. They talk about  the evolution of webinar marketing, including the use of AI for narrating and building webinars, and the importance of building trust with audiences through multiple touchpoints!

This episode of Natural Born Coaches focuses on group coaching programs, with David Barnett sharing how to optimize yours, with lots of real world advice and examples!      

What You’ll Hear In This Episode:

-Why David requires his clients to complete his online training before joining his group coaching program, which helps level the playing field and save time and energy.

-How to establish different membership tiers for your program, and what they should have …

-David’s experience with individuals who have been lured into expensive courses promising quick wealth through business acquisitions, only to realize the challenges involved.

-The allure and pitfalls of online business courses promising quick success with minimal investment.

-The challenges of content piracy, with David sharing a story about his course materials being illegally distributed at significantly reduced prices, without his permission and how he handled that.

In this episode of Natural Born Coaches, Marc talks about the importance of playing the long game and practicing patience in the online coaching space!

What You’ll Hear In This Episode:

-       How easy it is to fall into unrealistic expectations online, with an example from one of Marc’s clients.

-       Changes that Marc made with his coaching programs to attract long-term thinkers and discourage “get-rich-quick” types (plus to get better results for those he works with!)

-       The importance of rewarding yourself for milestones that you hit …

-       How to use small, everyday events to practice and improve your patience.

-       A special holiday offer that Marc is running until December 31^st!

Lewis Vandervalk stops by the podcast to share his expertise around SEO strategy for coaches!

What You’ll Hear In This Episode:

-Why answering client questions remains the core principle of search engine optimization, regardless of whether people find you through Google, ChatGPT, or other AI platforms.

-The truth about backlinks and SEO gaming: why purchasing cheap backlinks can destroy your search rankings overnight and what Google updates mean for long-term website visibility.

-How to repurpose one piece of content across blogs, podcasts, Instagram, Facebook, and LinkedIn to maximize your SEO impact.

-Lewis answers the question: “Should you display pricing on your website?”

-Why ugly websites with clear calls-to-action often outperform beautifully designed sites that confuse visitors.

-The email-to-blog content hack: why every email you send to your list should also be published as a blog post to keep your website active and improve search rankings.

Todd Hartley is the founder of WireBuzz and the author of “Accelerating Yes!”, and in this episode he shares the lessons about lead generation that he’s learned from many successful years in online business, including working with Tony Robbins!

What You’ll Hear In This Episode:

- How to built a predictable lead generation system in just 3 steps …

- The $50M to $150M revenue jump in just 60 days (including a real case study of how Wirebuzz identified low-hanging fruit and tripled a company's revenue in just two months)

- Why your coaching offer isn't converting (and how to fix it).

- The $5,000 to $50,000 offer exercise - a simple framework to dramatically increase the perceived value of your coaching packages without necessarily adding more work.

- From rejection to landing on Tony Robbins' stage: the 4-year persistence story, and how multiple rejections led to speaking opportunities and $200M in client success stories!

- Why coaching isn't dying (despite what the naysayers say!) Todd addresses the "coaching is dead" narrative and explains why irresistible offers still convert in 2025 …

Change can be scary, but in this special episode of Natural Born Coaches you’ll learn about the importance of embracing it in your coaching business! Marc shares the business transformations he’s doing entering 2026, and you’ll walk away with actionable steps you can take to improve your results as well!

What You’ll Hear In This Episode:

-       Marc discusses his business changes approaching 2026 and emphasizes the importance of challenging long-standing practices, even if they have been done for years.

-       3 big changes that Marc is doing heading into the new year, and what you can learn from those moves. 

-       Why you shouldn’t wait for arbitrary dates to make the changes you know you need to make. 

-       How to push past any hesitance to “slay sacred cows”! 

-       The big calendar/scheduling change that Marc made that completely changed his business … 

-       What Marc eliminated after almost a decade of doing it, and what you can learn from that. 

-       Homework that will have a profound effect on your results in the new year!

Lots of coaches struggle with imposter syndrome … are you one of them? If so, check out this interview with Miriam Segal where she shares how you can get past it! 

What You’ll Hear In This Episode:

- What imposter syndrome really is …

- Why the fear of success is as strong as the fear of failure! 

- The challenges of following up a major success (with historical examples, like J.D. Salinger)

- Why bronze medal winners are often happier than those who won a silver medal! 

- Stories about Kevin Bacon and Marilyn Monroe, and how changing your demeanor can significantly impact others' perceptions.

- Authenticity and how people can redefine themselves through changes in appearance and behavior. 

The previous episode of Natural Born Coaches showed how to turn your podcast guests into clients, and in this interview Henry Lopez (host of “The How of Business”) shares how to convert listeners into clients!  

What You’ll Hear In This Episode:

-The best strategy to use when launching your podcast.

-The importance of building a dedicated audience rather than focusing only on large numbers!

-Guest selection methods and managing your show inquiries.

-How to turn booking rejections into revenue …

-The value of having engaging conversations and the need to select guests who align with your show's themes and audience interests.

Dave Dubeau helps experts get premium clients with high-ticket podcasting, and in this episode, he shares how to turn your guests into clients with his unique podcasting method! 

What You’ll Hear In This Episode:

-How Dave creates podcasts for high-ticket coaches, consultants, and advisors - handling all production and guest acquisition while requiring clients to participate in just a few Zoom sessions a week.

-The shift that Dave made in his business that completely changed things for him (and his clients).

- Dave’s approach to podcast interviews, emphasizing making guests comfortable and providing value first.

-How to build rapport quickly with guests and convert that to sales conversations without being forceful.

-How he gets approximately 9 out of 10 guests to accept his invitation to a follow-up discovery call.

Heather Pearce Campbell is a warrior mama, nature lover, and dedicated attorney and legal coach for world-changing entrepreneurs. Based in Seattle, she’s the founder of Pearce Law PLLC, home to her legal practice. She’s also the creator of The Legal Website Warrior®, an online business that provides legal education and support to information entrepreneurs (coaches, consultants, online educators, speakers & authors) around the U.S. and the world.

What You’ll Hear In This Episode:

-What legal things coaches must consider when operating online!

-How to be marketing compliant, and Heather's 5-bucket legal framework for businesses.

-The types of warnings you shouldn’t ignore!

-The importance of website accessibility and privacy compliance …

After 25 years in the corporate world, Cheryl Thacker made the move to coaching and as the founder of Successful Coaches she helps others do the same. Are you interested in becoming a full-time coach? Then check this interview out!

What You’ll Hear In This Episode:

- How Cheryl transitioned from 25 years in corporate to coaching.

- The right way to make the leap into coaching, and the usual timeline for how long it takes to move from a job to full-time coaching.

- The average annual income that coaches make, and why that number might be misleading!

- Cheryl’s coaching approach and strategies for new coaches, including creating lower-ticket offers and developing niche expertise. 

-Why coaches undervalue their past experiences and knowledge in their heads. 

-A story about one of Cheryl’s clients who used her personal experience with cancer to develop a niche in health and wellness coaching. 

-The best kinds of offers for coaches to make due to the changing online space. 

-The best strategies to protect your time!

Mitch Russo is a business growth strategist and the founder of Clickcoach.io, an all-in-one coaching platform built by someone who’s scaled to over $30 million!

What You’ll Hear In This Episode:

-Mitch’s experience scaling a coaching business and developing tracking software to help coaches with their businesses.

-The importance of tracking client progress through graphs and statistics. 

-Why you should be using testimonials in your marketing, and a good testimonial formula to use.

-Mitch’s process for helping coaches discover and align their "why" with their business purpose … 

-The “trust deficit” that’s currently in the online coaching space, and the three things you need to combat it.

In this episode, Debe Fennell shares her strategies to set up profitable partnerships!

What You’ll Hear In This Episode:

-Debe’s background in sales and marketing, and her experience in the music industry and her transition to affiliate and joint venture marketing. 

-The difference between affiliates (who mail for a commission) and JVs, which involve reciprocal partnerships. 

-Tips for choosing and vetting JV partners, including thorough research, checking for negative online mentions, and consulting with other marketers in your network. 

-The importance of questioning list sizes and mailing practices to assess the truthfulness of potential partners … 

-The challenges of organizing live webinars, and the need to evaluate customer service when partnering for high-ticket offers. 

-The need for transparency with email lists and the importance of obtaining explicit consent for email marketing … 

-The ethical importance of reciprocating solo emails and avoiding misleading practices in email marketing.

Mark Podolsky (“The Land Geek”) is the author of “Dirt Rich”, host of “The Art of Passive Income Model” and has completed over 6000 raw land deals. In this episode, he shows how you can make money while you sleep with his land system!

What You’ll Hear In This Episode:

-How much money you need to start investing in raw land (you’ll be surprised by the number …)

-A detailed look at Mark’s unique system of buying and flipping inexpensive raw land, including how to find deals and ensure you make a healthy profit.

-Should you buy land close to home, or in other parts of the country?

-The best regions in the United States to buy land, and the places you should stay away from.

-A look at one of Mark’s most successful raw land purchases!

Regina Andler is a business strategist, speaker, author of “The Unicorn Factor”, and an expert in the field of AI. In this episode, she shares how to incorporate AI into your business to stand out from the crowd!

What You’ll Hear In This Episode:

-       The evolution of AI and its parallels to the adoption of cell phones, and why businesses should embrace AI to stay competitive. 

-       Why the human element remains crucial for creating unique and authentic content. 

-       Regina’s process of using AI to analyze her writing without changing it. 

-       Her rating scale of 1-10 for constructive feedback, and the limitations of AI in providing unbiased opinions. 

-       Which AI tool she prefers for daily tasks, and which one she likes for longer content (like book writing). 

-       Ethical considerations around AI-generated content, especially the need for transparency when using AI to create a digital version of oneself. 

-       Why an over-reliance on AI can be dangerous for coaches!

Giana Cambria is the founder of Upperhand Creative, and in this episode, she shares her method for creating all of your monthly content in just 4 hours!

What You’ll Hear In This Episode:

-Is Giana’s content creation system doable for newbies?

-Her recommended form of content creation (Video? Text? Something else?)

-The hot content that’s currently landing with prospects.

-How familiarity will lead to more sales!

-How to identify your ideal client avatar …

Do you want to know the secret hidden in the best-selling self-help book “Think and Grow Rich”? John Mitchell shares his personal journey of discovering and implementing Napoleon Hill's secret and shares the 12-minute daily technique that completely changed the results he was getting in his business!

What You’ll Hear In This Episode:

-The family tragedy and turning point at age 50 when John decided to make drastic changes with his life …

-How John went from being moderately successful to 25x’ing his annual revenue.

-The percentage of your daily actions that are unconscious vs subconscious, and how to go from winging it through life to taking complete control.

-A breakdown of John’s 12-minute daily practice that leads to a sense of control, confidence, and reduced stress (it takes just 21 days to see big results)

-A free 9-minute video explaining the full secret and science behind it!

Anthony Vizzari is the Senior Vice President of 7th Level, the largest B2C sales training company in the world, and he helps his clients master sales and communication. In this episode, he shares a unique way of selling which makes it easier (and more enjoyable) for you and your prospects!

What You’ll Hear In This Episode:

- Anthony’s journey from being a sales novice to becoming successful, emphasizing that sales skills can be learned and developed.

-Strategies for coaches to improve their sales techniques and client acquisition through a skills-based approach rather than focusing solely on numbers.

-Anthony’s experience with sales techniques, particularly the NEPQ (Neuro Emotional Persuasion) methodology, which helped him reduce long sales calls and increase his close rate to over 80%!

-The importance of mindset shifts, proper lead warming, and handling objections effectively.

-How to defend yourself against the skepticism that many buyers have nowadays.

-How to warm up your prospects, and to sell without being “salesy”!

Rob Goyette returns to Natural Born Coaches to show how to add more revenue into your coaching business!

What You’ll Hear In This Episode:

- Why you should have at least 3 coaching offers to prevent audience fatigue and to enable upselling.

- Should you have a definite coaching niche? (Rob’s nuanced answer might surprise you!)

- Rob’s strategies for raising your coaching fees by adding value and creating irresistible offers.

- What’s the difference between marketing and selling?

Milana Leshinsky is the founder of Coaching Genie and an expert on group coaching. In this episode she talks about marketing strategies, enrollment approaches, and program design for your group coaching program while debunking common misconceptions about its value compared to one-on-one coaching. 

What You’ll Hear In This Episode:

-Milana’s journey into group coaching, including her creating the first telesummit back in 2005.

-The advantages of group coaching vs. other models.

-The right time to transition to group coaching.

-How many clients should you have in your group coaching program?

-Milana’s answer to “should you do a cohort or a rolling enrollment program?”

-Debunking a big myth about one-on-one coaching compared to group coaching!

Natalia Jansen is a theatre-inspired transformation coach who specializes in helping clients take control and star in their lives … in this episode she shares how you can do that!

What You’ll Hear In This Episode:

-Natalia’s journey from Slovakia to America as an exchange student, where she pursued higher education despite financial challenges.

-How her story illustrates the power of perseverance, vision, and taking advantage of opportunities that arise along the way.

-Natalia’s work as a coach who uses theatre and improv to help people recognize and step into their "starring roles" in life, teaching them to embody different identities and create new stories for themselves.

-Why practicing her approach becomes more natural and real over time and allows you to stay aligned with your evolving self and experience life as an adventure.

-Her advice for stepping into one's life's stage by making conscious choices and pausing and shifting perspective in moments of tension.

Robert and Kay Lee Fukui are the co-founders of Power Couples by Design and the authors of "Tandem: The Married Entrepreneur's Guide for Greater Work-Life Balance," and they discuss their consulting business and experiences as married entrepreneurs. Learn about work-life balance including setting boundaries, managing productivity, and the importance of taking breaks!

What You’ll Hear In This Episode:

-       How Robert and Kay Lee chose the niche of helping married entrepreneurs.

-       The essential thing that all couples working together must do to be successful.

-       Their advice for achieving peak productivity (and it’s not working 100 hours a week!)

-       How Henry Ford’s research showed the ideal number of hours of work per week for peak productivity

-       The benefits of having weekly meetings with your spouse!

Dr. Noah St. John is known as “The Father of Afformations”, and works with Hollywood celebrities, 8-figure company CEOs, professional athletes, top executives and elite entrepreneurs!

What You’ll Hear In This Episode:

- Noah’s journey from growing up poor in a wealthy neighborhood to discovering his life purpose, changing his negative beliefs and surviving a suicide attempt at age 25 to what he’s accomplished since.

- How he came up with “afformations”, and why they work better than traditional affirmations.

- About his latest book "7-Figure Expert", and his approach to building a successful business focused on the "1 Million Dollar lifestyle triangle" of money, meaning, and freedom.

- Why his systems-based approach enables clients to achieve significant results in a short period.

- A success story from Noah about coaching a 7-figure business owner named Adam who had been stuck at the same revenue level for four years despite trying various marketing strategies and hiring gurus, and what he did to swing things around.

- “Head trash” and what you can do to eliminate it!

Kevin Bees is Australia’s leading Profit Maximisation Expert and has over two decades of experience as a senior leader, financial strategist and international speaker. He’s made it his mission to learn from the world’s best in human performance and business, and in this episode he shares how coaches can effectively use AI to get more clients!

What You’ll Hear In This Episode:

- The evolving role of AI in coaching and its potential impact on the industry.

- How coaches can remain relevant in AI times.

- How Kevin adapted his business to be more AI-friendly.

- His recommended AI tools that all coaches should be using.

- How Kevin set a Guinness World Record during the COVID-19 pandemic!

Chuck Anderson helps people develop partnerships, affiliates, and brand ambassadors that sends them clients on an on-going basis … and in this interview he explains how he does it!

What You’ll Hear In This Episode:

-The benefits of affiliate partnerships for coaches, particularly those needing immediate clients.

-The importance of building relationships with your affiliates …

-Strategies for clear offers, webinars, and one-on-one conversations, while highlighting the potential of ambassadors for high-quality referrals.

-The three types of affiliates: joint venture partners, influencers, and ambassadors.

-The need for clear offers, webinars, and partnerships to attract clients.

-The potential risks and costs associated with paid advertising!

Vicky Murgatroyd is an experienced online coach, and in this episode, she discusses her journey and approach to building long-term client relationships through a combination of energetic and strategic work.

What You’ll Hear In This Episode:

- Burnout prevention, maintaining work-life balance, and the potential negative impacts of excessive AI and social media.

-Creating scalable coaching services, focusing on a single core offer for business success, and the value of long-term client relationships over quick wealth.

- How to avoid getting distracted by shiny objects or multiple offerings.

- Why coaches should trust their instincts and enjoy their work! 

Darrin Bentley is a podcast coach and organic marketing pro who helps creators and experts generate more revenue with strategically designed podcasts!

What You’ll Hear In This Episode:

• How to navigate conversations with your guests and manage your show's tone.
•            Darrin’s recommended frequency for your episode releases.
•            The challenges of monetizing podcasts, and how to get around that.           
•      Having a clear understanding of your target audience and providing value to them.
•      Why going for sponsorships is the wrong approach …
•      How to make your podcast stand out from others in your space!

Do you want to run a virtual summit? In this episode, Samantha Riley discusses the importance of virtual summits, and how you can structure and run a successful one!

What You’ll Hear In This Episode:

-The challenges and benefits of running a summit, nurturing both the audience and the backstage crew, and the need for more assistance to clients to achieve results.

-Advice for how long your summit shoujld be, and how you should decide on speakers to invite to it. 

-Choosing a subject and title for the virtual summit that specifically addresses a major challenge for the target audience.

-How to create a summit VIP upgrade.

-The Diamond Factor, a methodology Samantha uses with her clients, which includes clarity of message, business model, branding, and the value of their intellectual property! 

David Vox is a seasoned coach, integration trainer, and founder of the Ayahuasca Integration Alliance. With over 10 years of experience, David has worked with thousands of coaches, therapists, and facilitators—supporting them to deepen their practice and integrate transformational experiences into real-world impact.

He has been a sought-after mentor and speaker in coaching certification programs with more than 5,000 participants, known for his ability to hold honest, grounded space where personal growth and professional clarity meet.

David leads the Sacred Integration Facilitator Training, a 6-month journey for those ready to guide others through meaningful change—combining coaching skills, integration practices, and sacred spaceholding.

What You’ll Hear In This Episode:

-       What Ayahuasca is, and how the process works.

-       David’s first experience in Madrid about 10 years ago.

-       Why it’s such a challenging and intense process.

-       Why David burned down his old business to pursue a new one based around his work with Ayahuasca.

-       How David is introducing the benefits of Ayahuasca to the world!

Dan Irvin from The Speaker Lab consistently books over 50 events per year as a speaker. In this episode we talk about the S.P.E.A.K. framework and how you can implement it to get more paid speaking gigs!

What You’ll Hear In This Episode:

-       Dan’s journey from corporate America to building a successful speaking career. 

-       The benefits of speaking, including increased impact, time efficiency, and the ability to attract selective clients. 

-       Success strategies for niche-specific speaking … 

-       Why free or low-paying gigs often lead to more free work and isn’t effective for building a professional speaking career. 

-        How targeting organizations that hire speakers in a specific niche is crucial for success in professional speaking.

Giuseppe Grammatico is a franchising expert, having owned a number of Master Franchise licenses and guiding over 200 individuals through business ownership, many for the first time!

What You’ll Hear In This Episode:

- Giuseppe’s journey from employee to franchise owner and coach.

- The pros and cons of franchising versus owning a business outright.

- The differences between franchising to licensing, and whether you should go with those options instead of starting a business from scratch!

- The importance of communication between franchisors and franchisees, and regular feedback sessions and franchise advisory councils.

- How to work with consumers who are skeptical after being disappointed by misleading practices by some coaches …

Brigham Blackham is a speaker, storyteller, success strategist, and the host of the Levelin’ Up podcast. In this episode, he shares how to use storytelling to get more clients!

What You’ll Hear In This Episode:

- The importance of storytelling in business, particularly for coaches, and the significance of alignment in your personal and professional life.

- Brigham’s framework for storytelling, including identifying significant moments, translating those moments to the audience, setting an objective, reliving the story, and providing a clear call to action.

- How his fear of losing his wife due to a cancer scare led him to prioritize his personal life and his career.

- His experience of connecting with Sharon Lecter, highlighting the importance of heart-to-heart conversations and the potential for meaningful shifts in people's lives.

- How storytelling is essential for making information memorable and impactful, rather than just organizing it.

Karl Bryan is the founder of Focused.com, a turnkey business coaching program that features Profit Acceleration Software ™, exclusive training, and support to help business coaches get (and keep) clients!

What You’ll Hear In This Episode:

-      An example of a “Jedi Mind Trick” that Karl has used with coaches.

-      Why more profit solves all issues for business owners.

-      The 3 different types of coaches (and which one you want to be!)

-      Why Karl says “You don’t need more focus, you need less distractions”

-      What keeps Karl going after a 20-year-long business coaching career.

-      Why it’s not an exaggeration to say that coaches save lives …

-      The differences that Karl sees with business coaches since he was last a guest on the podcast in April 2020!

For over two decades, Jeffrey T. Sooey has served coaches and leaders – beginning at 26 as a “results coach” for Tony Robbins, to today as the President of JTS Advisors. In this interview we cover lots of ground about the coaching world including what it takes to build a successful business, the various models, and Jeffrey’s opinion on coaching certifications!

What You’ll Hear In This Episode:

-Jeffrey shares his journey - his early interest in personal growth, his work with Tony Robbins, and his transition into coaching.

- Jeffrey's extensive experience in the coaching world, his transition from informal coaching to formal coaching, and the role of certification in coaching.

- The differences between a coaching practice and a coaching business, the various coaching models and delivery models, and the economic challenges of one-on-one coaching.

- Three coaching models: accountability, strategy, and assessment.

- The role of certification in coaching, the importance of continuous growth and development for coaches, and how certification isn’t enough!

Hailey Rowe is a business coach for health coaches, life coaches, and serviced-based entrepreneurs. She’s the host of the Health Coach Nation podcast (top 1.5% of shows in the world), and in this episode she shares how to break free from social media addiction, and much more!

What You’ll Hear In This Episode:

-Hailey’s journey into entrepreneurship, starting with selling fitness DVDs and later working in business development and marketing for wellness startups.

-The importance of connecting with potential clients and partners, rather than just posting content.

-Why you should track results rather than spend a fixed number of hours on social media.

-The need for human connection with your community.

-The most effective strategies for getting booked on more podcasts!

Kyle Kostechka is the Senior Business Development Manager For ClickBank, which connects product creators and affiliates. In this interview we talk about the steps to take to develop profitable affiliate relationships, and changes currently happening with offers in the coaching space!

What You’ll Hear In This Episode:

How the ClickBank platform works, and tips on getting your product approved for it. 

Strategies for pricing your offers correctly. 

-       The typical commission rates for offers on ClickBank. 

-       How to find and vet potential joint venture partners. 

-       The hot types of offers that are selling in 2025!

Craig Duswalt is unlike any guest who has ever been on Natural Born Coaches before! In this interview, he shares stories from his days on the road with Guns N’ Roses and shows how you can become a rockstar in your business!

What You’ll Hear In This Episode:

-       How Craig found himself thrown into the rock and roll life (including being Axl Rose’s personal assistant)! 

-       The secret skill that helped Craig get discovered. 

-       What Craig learned about discipline from watching Guns N’ Roses when they were off-stage. 

-       Why one famous rock band included an “M & M’s clause” in their concert contracts. 

-       How Craig transitioned to become a sought-after marketing expert, and the important change he had to make with his brand in order to do it! 

-       Craig’s approach to productivity and how he approaches his daily to-do list.

Neil Stafford works with membership site owners to help them scale consistently and profitably, and in this episode, he discusses the three components of a successful membership: attracting ideal prospects, converting them into members, and retaining them!

What You’ll Hear In This Episode:

-       The pros and cons of different membership site models. 

-       The importance of bringing in ideal prospects through top-tier traffic, filling your funnel, and creating a perfect prospect pipeline! 

-       Why you should make your prospects comfortable with your style and process before joining. 

-       Having outstanding offers tailored to different segments of your audience, addressing their specific needs and problems! 

-       Neil’s wait list model that’s effective for businesses with a large following and for joint venture partnerships … 

-       The two types of churn and how to recover those who have left your membership!

Matthew Emmorey from Leadr is on the podcast to give his advice for how to get booked on the TEDx stage, the importance of reaching a broader audience, and how to leverage your presentation for further opportunities!

What You’ll Hear In This Episode:

-How TEDx differs from TED talks.

-The selection process for each TEDx talk, and how to increase your chances of getting booked.

-The importance of sharing your message with a broader audience, beyond just the local audience.

-Matt’s favourite TED Talks, and the lessons that aspiring TEDx speakers can take from them.

--A sneek peak at the live TEDx webinar that Matt is doing on April 22^nd!

Jonny Cooper shares his experiences growing Consultants in Business (CIB), which aims to improve employee well-being, retention, and productivity in corporate organizations. We cover a lot of ground in this interview, check it out!

What You'll Hear In This Episode: 

-       Jonny explains the difference between coaching and consulting. 

- 

Eloise Steen is a Google ads expert, and in this episode, she shares Google Ads strategies including the setup, budget, and recommended duration for campaigns!

What You’ll Hear In This Episode:

-       Eloise’s experience with Google Ads.

-       The unique targeting capabilities of Google Ads.

-       Her recommended pricing for ads.

-       The minimum amount that Eloise recommends for Google Ads.

-       The potential impact of AI on Google's search engine dominance and the role of Google Ads in marketing strategies

Kyle Rodgers is the founder of “Scale Sales Teams” and a Two Comma Club winner who helps coaches, experts, speakers, course creators, consultants, and agencies scale to 7-figures by leveraging 100% commission-only setters and closers without spending money on ads.

What You’ll Hear In This Episode:

-Kyle’s beginning with door-to-door sales, and how he transferred the lessons learned from that to selling online.

-Why leads are the oxygen for any business, and the unique way Kyle gets them.

-A unique cross-promotion strategy to bring in more leads.

-Kyle’s criteria for hiring setters.

-How he turned a single interview into $75,000 in sales!

Sarah Short is the founder of The Coaching Revolution, and in this episode, she discusses the importance of niching for coaches, including its role in preventing burnout and increasing the chances of success in coaching businesses.

What You’ll Hear In This Episode:

- How to find and leverage your niche.

- Understanding your target audience’s language.

 - Focusing on the right clients and using personal experiences to identify potential niches.

- Why quality of clients is more important than quantity of clients.

- A sneak peek at Sarah’s upcoming 4-day "Nail Your Niche" challenge.

Linda Lopeke has been called a data nerd, a marketing geek, a shameless disruptor, and a visionary leader. The founder of SMARTSTART, she’s committed to helping others control their destiny, create independence, and build an unlimited future for themselves through entrepreneurship.

What You’ll Hear In This Episode:

-What led Linda to start SMARTSTART back in 2000.

- The challenges faced by coaches in the digital age, especially the skepticism surrounding coaching practices.

-Her experience of being copied by other coaches and the importance of having unique insights and not just copying established methods.

-Why she never feels the need for a vacation from her work.

-Linda’s tips for consistent content creation, since she’s one of the most active members of The Coaching Jungle Community!

Engel Jones is the host of #12minconvos, which has thousands of episodes released to date! In this interview, he gives his best advice for podcasters and shares how he’s been able to be so consistent and disciplined in his journey.

What You’ll Hear In This Episode:

-       How Engel came up with the idea for #12minconvos, and how he got past some initial challenges.

-       The benefits of starting with a structure, and then evolving as time goes on.

-       Why hosts need to set firm boundaries and value their time.

-       What you should do with guests who aren’t cooperative or engaging.

-       Engel’s strategy of building an archive of episodes to attract listeners.

Ben Settle returns to the Natural Born Coaches podcast for the 4^th time, to talk about profiting from trolls in the online space, surviving cancel culture, and more!

What You’ll Hear In This Episode:

-       The importance of subject lines in email marketing and how one of Ben’s got him on the radar of a prominent copywriter who opened doors for him. 

-       Ben’s approach to writing emails, and whether you should write your email or subject line first. 

-       How to profit from trolls in the online world, and an example of how Ben used a troll’s attacks to run a campaign that brought in $30,000 in new sales! 

-       A discussion about Cancel Culture, and the current shift that’s happening in society where people are finally standing up and speaking out against it. 

-       The value of learning from people you don’t agree with!

Steve Werner from Hour of Champions shares the changes he made to save his life and gives concrete advice for how you can make big changes in yours as well!

What You’ll Hear In This Episode:

-       Steve’s background as a stock trader in Chicago, and various curveballs he’s experienced in his past.

-       A shocking conversation he had with a doctor that forced him to do a complete 180 with his life.

-       How he helped one of his clients achieve a massive transformation, including going from 256 to 192 pounds!

-       How Steve structures his mornings to set up the best day possible.

-       Why coaches shouldn’t only tell their clients what they want to hear.

Henry Mittelman is a certified professional business coach, a member of the Forbes Coaches Council, the author of “Get Your Business UnSTUCK for Good!”, a keynote speaker, and a 1% most viewed profile on LinkedIn. In this episode, we talk about something that coaches need to have … accountability!

What You’ll Hear In This Episode:

-Henry’s background building and selling several huge businesses in various fields.

-The importance of accountability, strategic planning, and marketing in business.

-The effectiveness of Henry’s "OnTRACK Friday" program, which increases accountability and chances of achieving business goals.

-The details for how Henry runs his accountability program, so it gets the best results for participants without taking up too much time for him or his people.

- Why you should prioritize tasks and focusing on one task at a time rather than trying to work on multiple tasks simultaneously.

- A sneak peek at Henry’s upcoming executive roundtable, where he’ll dive into the subject of accountability and how you can use it to break through the growth ceiling!

There’s a reason why Jay Fairbrother is known as “The Mastermind Guy”, having been involved in, run, and taught others about masterminds for decades. In this episode, he shares what it takes to create a profitable mastermind that gets results for your members!  

What You’ll Hear In This Episode:

- How belonging to a mastermind saved Jay while he was going through a dark period in his life.

- The difference between a true mastermind and a hybrid model.

- Creating a clear structure, agenda, and culture for your mastermind.

- Advice for choosing the right members, and red flags to watch out for.

- Why confidentiality is essential for a mastermind group, and a cautionary tale  about a past mastermind of Jay’s that disbanded due to a breach of confidentiality at a holiday party!

Troy Broussard is from Low Stress Options, which provides trading education and resources to business owners. He’s a former Navy nuclear engineer, best-selling author, and world-famous marketing automation specialist with decades of experience running a number of multi-million dollar software and app development, SEO, and business/marketing coaching businesses!  

What You’ll Hear In This Episode:

-Troy’s personal experience of growing up in a lower middle-class family and learning from his wealthy host father about the importance of saving and investing.

-What options trading really is.

-How Troy’s students have a 98% win rate, and how his program has been the fastest-growing, most successful program he’s launched in decades.

-How much money you need to start options trading (it’s not as much as you may think!)

-The importance of compliance with regulatory agencies like the FTC and SEC.

Cloris Kylie helps her clients build authority, grow their email lists, and boost their revenue by collaborating with influencers. In her 3^rd appearance on the Natural Born Coaches podcast, she shares the missing piece to attracting your ideal client!

What You’ll Hear In This Episode:

- The importance of collaboration, differentiation, and understanding the ideal client's needs in business.

- Why a smaller, curated list of influencers is more effective than a large one.

- The first step to take if you don’t know what your messaging should be.

- How to call out your ideal clients (and what you can do for them)

- How to craft the perfect answer to the question; “What do you do?”

- Cloris’ opinion about the “Dream 100” list! 

- How to warm up relationships with you ideal clients. 

Cameron Herold, founder of COO Alliance, shares his extensive experience in coaching and business management, and in this episode, he talks about the importance of effective delegation and hiring a second-in-command to manage your projects!

What You’ll Hear In This Episode:

-Cameron’s extensive experience in coaching and business management, starting with College Pro Painters in 1989 where he recruited and trained 800 students as franchisees.

-His coaching of Elon Musk's brother Kimball, and his cousin, who later founded SolarCity.

-Why leaders should focus on core roles without giving away big titles early.

- Why he recommends hiring a fractional executive assistant first, then a director-level second-in-command to manage projects.

-The best way to handle an EA to “buy back your time”.

-Cameron’s memories of his friend, the late John Ruhlin (author of “Giftology”)

In this episode, Jeanne Omlor shares her experiences and strategies for maintaining a high-ticket coaching business, emphasizing the importance of transparency, compliance, and continuous improvement. She also discusses her dissatisfaction with certain marketing strategies, her plans for a low-cost platform, her concerns about the impact of AI on jobs, and her opinion on the state of high-ticket coaching in 2025!  

What You’ll Hear In This Episode:

-Jeanne and Marc discuss their reservations about hiring someone to manage ads.

-Jeanne’s experience of maintaining a high-ticket coaching offer, contradicting industry trends.

- How to improve your existing offers rather than chasing new ideas.

-How her longer term coaching practices have attracted more clients than her shorter ones.

-The effectiveness of various marketing strategies, like webinars and email marketing, and the issue of people spreading negative rumours about those strategies.

Michael Stevenson is the founder of Transform Destiny, a top Neuro-Linguistic Programming (NLP) training institute and a best-selling author, success coach and international speaker who specializes in how to use the power of the mind to its' fullest potential.

What You’ll Hear In This Episode:

-Michael’s experience transitioning from traditional hypnotherapy to NLP

- His non-traditional approach to teaching NLP to others

- The process of mastering NLP and the origins of modeling

- The challenges and benefits of being an introvert in business, and how Michael has built a successful business as an introvert

- Strategies for increasing customer referrals and Michael’s "Guaranteed Referral System"

- The capabilities of AI technology in creating realistic audio recordings for sales and marketing purposes

In this episode, David Ralph (host of the Join Up Dots podcast) shares his insights on business evolution, social media and podcasting. You’ll also hear what David did after an important social media account of his was deleted, and advice for what to do if that happens to you!

What You’ll Hear In This Episode:

-              How David’s Facebook account was removed due to “copyright infringement” during Covid-19 … and how that curveball led to more business for him!

-              The importance of being open to change and not being afraid to pivot when necessary

-              An important (and counterintuitive) strategy from author Robert Greene about making it harder for people to reach you

-              Book recommendations to improve your focus and productivity

-              The challenges of podcasting and some current scams in the industry!

For this special 900^th episode of Natural Born Coaches our guest is Bob Burg! The co-author of the best-selling phenomenon “The Go-Giver” (over a million copies sold), Bob has helped companies, sales leaders, and teams sell at higher prices with less resistance for over 30 years. This interview gives valuable advice for your coaching business, check it out!

What You’ll Hear In This Episode:

-              The importance of providing value to others in business exchanges (“money is an echo of value”) and the need to set boundaries in professional relationships

-              How to build genuine relationships with others

-              Bob's referral-asking process, including using bridge phrases and funneling down client's networks into small, identifiable groups

-              A proven strategy for dealing with “brain-pickers”

-              Timeless advice from Tom Hopkins, legendary sales book author!

Erik K. Johnson is the premiere coach when it comes to the art of podcasting, and is a nationally recognized talent coach, on-air personality and radio program director. In this episode, you’ll learn why podcasting is such a powerful marketing tool for coaches!

What You’ll Hear In This Episode:

-      The growth and changes in podcasting since 2009

-       How to create content that addresses your listeners’ pain points

-       The benefits of appearing as a guest on other podcasts

-       The common reasons for podcast failure and the importance of consistency in podcast production

-       What podcasters can learn from radio personalities like Dave Ramsey, Rush Limbaugh, and Howard Stern

-       Four ways that your podcast can get you more business!

Renaye Thornborrow is leading a worldwide mission to bring life coaching and mindset skills training to kids. Since 2013, her company, Adventures in Wisdom, has certified hundreds of coaches in over 30 countries, helping them create a business they love as a life coach for kids while empowering children around the world!

What You’ll Hear In This Episode:

-             Renaye’s journey from a corporate career to creating a coaching curriculum for children

-             How coaching children is different than coaching adults

-             Why stories are such an important part of the coaching process

-             Why coaching kids is an interesting, and profitable, coaching niche to pursue

-             About Renaye’s upcoming live training “Life Coaching Isn't Just for Grownups - Three Skills All Kids Can Learn at a Young Age”!

Gabe Arnold is the founder of Business Marketing Engine, and over the past 15 years he’s built an impressive resume around professional writing, web and computer technology, and marketing campaign creation and management. After working with over 1,000 startups and hundreds of established businesses over the past decade, Gabe has set himself apart as a CEO who goes to great lengths to help fellow entrepreneurs achieve their goals. In this episode we’re showing you how to create a year-long business plan!

What You’ll Hear In This Episode:

-              The importance of crafting a year-long plan for your business, and how to go about doing that

-              The need to understand your target market and develop a clear strategy before launching new ideas or tactics

-              Gabe’s experience of running a marketing agency and launching other businesses, and the problems that arise from having a divided focus

-              Focusing on one thing to achieve success (spoiler alert: having multiple businesses or income streams could be a big mistake for those currently earning below 7 figures!)

-              How much you should spend  on paid advertising for your business

-              Gabe’s process for market research (which should never be ignored) and a breakdown of his “BME Blueprint”!

After a 15 year corporate executive career, including being a plant manager at 25, Jason Kanigan has run his own businesses for the past decade. Since 2016 he has run Cold Star Technologies, a company that installs and improves processes and systems for other organizations, especially in the space and defense industries. He is the host of the Cold Star Project. Jason is also a member of the Board of Advisors for the Operational Excellence Society, which designs and installs Lean Six Sigma and OpEx programs for organizations of 1000+ staff.

What You’ll Hear In This Episode:

-             Why building a strong company culture is so essential

-             A surprising story of how one company lost its whole senior management team

-             How business owners should handle today’s hyper-political environment

-             Why firing bad clients doesn’t guarantee a turnaround

-             The biggest mistake that Jason sees coaches making

Nancy Baki has been a business growth strategist since 2007 and works with small businesses to find additional recurring revenue using no-cost strategies. In this episode, we talk about the challenges of implementing processes and systems for coaches, the role of Key Performance Indicators (KPIs) and more!

What You’ll Hear In This Episode:

-              The importance of establishing a solid foundation before implementing various marketing strategies

-              Why so many small businesses and entrepreneurs struggle with marketing, processes, and achieving their goals

-              the importance of staying focused and not getting distracted by "shiny objects" or new trends.

-              The impact of the pandemic on their work and personal lives

-              The importance of setting KPIs and having a predictable, repeatable, and scalable way of growing your business

-              The need for coaches to have at least 10 business conversations per day, and to track the number of interviews booked, attended, and converted into sales.

Marshall Sylver (“The Millionaire Maker”) is the #1 leading expert on subconscious reprogramming and irresistible influence. For over thirty five years, he’s entertained, educated, and transformed the lives of thousands of people. The author of “Passion, Profit, and Power”, his infomercials have sold over a million copies of his personal development programs worldwide!

Adam Packard from Ninja Prospecting (and the host of the “I Need A Coach!” podcast) has spent his life in sales and marketing, and he stops by the podcast to give his best outbound strategies for 2024!

What You’ll Hear In This Episode:

-              Why you now have to be creative with your outreach

-              How to get crystal clear on your audience

-              A very unique private message pitch

-              A case study/look at someone who’s sending private messages to all new contacts

-              How to flip it around when people try to sell you

-              Adam answers the question: “Should you first ask for permission to pitch?

Alex Jeffreys is the author of The Guru Trilogy books, and over the last 20+ years in the online space has helped thousands of coaches and online entrepreneurs grow their businesses.  In this episode, he shares his recommended business model for coaches: high-ticket recurring!

What You’ll Hear In This Episode:

-              Why so many programs in the online space don’t deliver results

-              How Alex dealt with his market becoming over-saturated  

-              Alex’s definition of what “high-ticket” is

-              Revenue share vs. profit share, which is better?

-              Why monthly recurring revenue (MRR) is so vital for coaches

-              The breakdown of his high-ticket recurring model

Rich Schefren is the Founder of Strategic Profits, the host of “Steal Our Winners”, and known as the “Coach To The Internet Gurus”.  In this episode, he shares a ton of value bombs including a unique strategy to increase your conversions by adding just one additional page to your funnel!  

What You’ll Hear In This Episode:

-       Rich’s extensive experience as an online business coach, including coaching well-known clients like Russell Brunson and Ryan Deiss

-       How Rich created the first online “lead magnet”  

-       His role in inventing the automated webinar and his involvement with Agora, which grew to a billion dollars in a year.

-       Why strategies don’t stay effective for as long as they used to, and why having a unique marketing strategy is more effective than constantly reinventing one’s marketing approach

-       A case study of how Felicia Pagesh successfully used the additional funnel page to increase her sales!

0Gus Van Dender from Shorten The Gap is on the podcast today to share his proven method for hitting your goals in just 90 days!

What You’ll Hear In This Episode:

-       Gus’ method for hitting 90 day targets, including a dive into the big 3 steps

-       About the Shorten The Gap 90 Day Journal, and how Gus and his clients use it to maximum effect

-       The importance of honesty and self-awareness in achieving personal and professional goals

-       The value of setting realistic and slightly uncomfortable targets, which can be adjusted over time as one gains experience and mastery

-       A sneak peek at the upcoming webinar that Gus is doing on October 15^th, including his free resources of 25+ videos and more …

Michael Tucker is the founder of The Funnel Pros, which specializes in building online challenges for coaches, course creators, and online entrepreneurs. In this episode we talk about how to run profitable challenges without the usual headaches! 

What You’ll Hear In This Episode:

-How Michael got started in the online space
-Why he thinks that challenges are better than webinars 
-The ideal length of time for your challenges 
-How to construct a high-converting funnel that gets results for people 
-The preferred window for your challenge sessions and homework
-Should you do a free or paid challenge? 
-The best day to pitch your offer in the challenge …

George Bryant is a New York Times best-selling author, podcast host, and highly sought after digital marketing consultant who since 2010 has been on a mission to revolutionize some of the biggest online brands by focusing on the one thing that truly matters … relationships!

What You’ll Hear In This Episode:

-George’s shift from helping the rich get richer to becoming a "Robin Hood of Marketing" to aid people in scaling their businesses ethically

-The importance of focusing on the customer journey, and the need to retain customers and create a path for them to become their best selves

-The pitfalls of coaching, including overloading new customers with information and codependency, and how to empower clients to take charge of their progress

-The three things that clients are looking for in 2024

-The three critical mistakes people often make in the customer journey

-The pitfalls of coaching and how to empower clients to take charge of their own progress!

Justin Janowski from Faith2Influence is on the podcast today to share a different way for coaches to sell than what’s being taught. If you hate sending cheesy copy-and-pasted messages to strangers, check this one out! 

What You’ll Hear In This Episode: 

-             The one question that all coaches must ask themselves

-             How the stories you tell yourself affects the results of your sales calls

-             The problem with “false urgency” and other commonly used sales gimmicks

-             Justin’s preferred message to send to potential clients

-             Why it’s better to send 20 good messages than 1000 bad ones

-             How to reverse-pitch strangers who are trying to sell you in your inbox

Amanda Walker is the host of the Best Damn Coach Podcast, a Certified Master Coach and a framework building ninja! She’s obsessed with helping coaches stand out and grow their craft as a coach so they can make more money, and she shares how to build a signature framework!

What You’ll Hear In This Episode:

-       How having a unique coaching process helped Amanda overcome imposter feelings and led to an increase in confidence, clarity, and demand in her business

-       The importance of flexibility, scalability, and personal touch in your approach

-       The ideal length of time for your signature program

-       The benefits and difficulties of one-on-one coaching versus group coaching

-       The challenges of selling programs and the need for clear and descriptive naming

-       How to choose the right name for your coaching program!

Michael Griffiths of Leveraged Connections is here to give strategies for using LinkedIn to generate new clients and build strong relationships, without having to spend the usual amount of time to do it! 

What You’ll Hear In This Episode: 

-The changes in Michael’s business, and LinkedIn, since his last appearance on the podcast in 2020 

-The challenges of spam messages on Linkedin, and how you can stand out from all of the noise 

-Michael’s advice for the recommended number of messages to send per day, and the ideal number of conversations to generate from that 

-How to move your conversations past superficial exchanges and into more substantive discussions that lead to business being done 

-Michael’s three-step approach to having sincere and successful interactions on LinkedIn 

-Strategies to filter out unwanted contacts and uninterested prospects!

Dr. Amanda Barrientez shares how the “law of attraction” applies to business, including the importance of mindset, flexibility, and goal-setting for coaches. We also explore the use of affirmations and the concept of manifestation in attracting opportunities! 

What you’ll hear in this episode: 

-The concept of the state of being (how one thinks, believes, and feels in their business)

- Amanda’s journey of rebranding her business five times

-How to overcome limitations and determine if you have money blocks

-The importance of flexibility and being open to pivoting in business

-Why you should do weekly business strategy journaling to assess what’s working and what’s not

Simon Zutshi has over 17 years of experience running successful mastermind groups, and in that time has perfected a method for running profitable ones. In this interview, we explore the benefits of various mastermind models, and give tips for how to set up and sell your own mastermind quickly!

What You’ll Hear In This Episode:

-       Simon shares his transition from a corporate job to a full-time property investor

-       What led to Simon starting his first mastermind

-       The difference between masterminds and group coaching

-       Why free masterminds aren’t necessarily the answer

-       Why you shouldn’t use your name with the mastermind, and the issues it can cause if you’re trying to exit!

Jessica Rhodes is the Founder of Interview Connections, which started the podcast guest booking industry back in 2013. Her team focuses on getting clients booked on highly-targeted shows, and gives them the training and coaching to monetize their appearances! 

What You’ll Hear In This Episode: 

-       A look at the increased competition in the podcast booking space and proven strategies for you to stand out from crowd

-       Jessica’s tips for creating the most appealing podcast one sheet

-       How to give the most value to the host’s audience during the interview

-       The best way to approach hosts and increase your chances of getting booked

-       Why you shouldn’t ignore smaller podcasts!

Nathan Hirsch and his partner founded AccountsBalance in 2022 after realizing there was a desperate need for that service for online companies.  He talks about the lessons learned from selling his previous company for 8 figures, and tips to help coaches reduce their stress and increase their profits with better bookkeeping!

What You’ll Hear In This Episode: 

-    What led Nathan to start a bookkeeping company 

-    Why you shouldn’t ignore bookkeeping as a coach  

-    How to set up the right bookkeeping process for your business

-    His advice for building a team, including finding and hiring the right “operator” for it 

-    How Nathan manages to juggle four businesses and still maintain a strong family life! 

Eric Douay stops by the podcast today to talk about something that isn’t discussed often in the coaching world … merchant accounts! 

What You’ll Hear In This Episode: 

-    Eric’s journey from the hospitality world into his current business 
-    What is a merchant account?
-    How many merchant accounts should coaches have? 
-    Challenges that entrepreneurs have with some countries banning certain payment processors 

Joshua Lisec is the author of “So Good They Call You a Fake” and is considered the world’s best ghostwriter, having ghostwritten more than 80 books since 2011 for CEOs, celebrities, and entrepreneurs. In this episode, he discusses the transition from ghostwriting to coaching authors, the importance of offering a superior solution to attract clients, and the potential of books as a marketing tool for your business! 

What You’ll Hear In This Episode: 

-       How to build your client base authentically

-       What to do to attract the right clients, repel the wrong ones, and charge high fees for your expertise

-       The strategy to turn your books into courses or masterclasses for monetization

-       Turning negative feedback from haters into sales

-       Joshua’s insights about the book industry, how people’s reading habits have changed, and how you can turn that to your advantage!

Terri Levine from Heartrepreneur returns to the podcast today to give actionable advice for how you can achieve true work/life balance and build a business that you love! Learn how to manage your time on social media and shift your thinking around screen time and technology. Finally, you’ll learn how to work from the inside out to create a solid and predictable business (and life!) 

What You’ll Hear In This Episode: 

-       Terri shares her personal experience of recovering from a neurological disease, which led her to reassess her approach to work and life 

-       The importance of taking time off and focusing on personal priorities to enhance your business success 

-       How Terri is able to limit her social media time to just 20 minutes a day, to instead focus on more productive activities. 

-       The need to identify what’s important in life and to be honest about how much time you actually devote to that 

-       How one of Terri’s clients tracked her days for a full year, which helped her be more productive and have more time and money 

-       About Terri’s new (free) playbook that will help you design your ideal business and life!

Miles Stutz from Lead Sniper stops by the podcast to talk about his low weekly payment business model for coaches. You’ll also hear why he refuses to keep clients hostage, one key rule to maintain a high retention rate, and his strategy for building a “cash generator community”. If you’re looking to mix up your offers, you’ll want to check this one out! 

What You’ll Hear In This Episode: 

-       The importance of identifying serious leads, and how to make relevant offers to them 

-       How Miles constructs “messenger-ready” offers, and how you can do the same

-       Why you should consider having low weekly payment options for your prospects

-       Why Miles does his workshops differently than other people

-       His recommended path to a $1 million/year coaching business!

Kris Ward, author of “Win The Hour, Win The Day”, helps her clients shave 25 hours off of their workweek in their first month working together, and she outlines the process she uses to accomplish this. If you’re feeling overworked and burned out, you won’t want to miss this one!

What You’ll Hear In This Episode:

-       What led Kris to change her approach to business and reduce the time she spent working 

-       The importance of having a work-life balance, and the diminishing returns that come from overworking 

-       How to most effectively use virtual assistants in your business, and avoid the pitfalls that many entrepreneurs fall into with them 

-       How to streamline your appointment process so you can make more money, while working significantly less (including a real-life example from her client)

How Kris uses personalized videos to get her foot in the door with potential partners, clients, and podcast interviews

Ilona Jerabek is an EQ and leadership coach, and CEO of PsychTests, which offers a comprehensive library of psychometric assessments for personality, career, intelligence, and health. In this episode you’ll learn how to incorporate assessments into your business to get more coaching clients and better results with those clients!

What You’ll Hear In This Episode: 

-    Ilona talks about the early days of PsychTests, which was founded in 1995 and was one of the first to offer online assessments 

-    The importance of seeking out validated assessments, not just fun tests, for professional use

-    Why the emotional intelligence assessment is so popular  

-    How to use assessments as lead magnets to get potential clients through the door 

-    Listen to get a 14-day complimentary ARCH Profile test drive! 

Reef Colman is the CEO and Founder of WeAssist.io, which is revolutionizing business and empowerment by offering efficient, reliable outsourcing services that pave the way for a more interconnected and sustainable future. In this episode, he shares his advice for growing your coaching team the RIGHT way and avoiding the scaling mistakes that so many coaches make! 

What You’ll Hear In This Episode: 

-- Why Reef started WeAssist.io, and its unique approach to recruiting, training, and retaining the best quality staff across the world

-- Reef’s suggestion for the best first hire you should make for your coaching business 

-- How to scale your business with systems and delegate tasks to avoid becoming an over-glorified manager

-- How to let go of your need to do everything for your business and to stop being the bottleneck

  - The importance of taking care of your team, identifying and addressing their pain points, and establishing strong relationships with outsource professionals 

-- The advice for creating standard operating procedures (SOPs) and the value of having a mission statement

- - A special limited time offer of 10% discount for Natural Born Coaches listeners who start with WeAssist.io (limited to the first 10!) 

Tara Marino of Elegant Femme is on the podcast to talk about the importance of self-love and celebrating your achievements. She also discusses the challenges and rewards of running a successful business and her “Femme Types”, an internal technology helping women realize their full potential. 

What You’ll Hear In This Episode: 

•          How Tara used her personal experiences to create Elegant Femme
•         The origin of her three Femme Types
•         The need for entrepreneurs to distinguish between operating in a competitive or creative mode
•         The three things that Tara focuses on daily to achieve limitless space and energy
•         The best way to turn around a “bad day”!

The online coaching space has changed in the last few years, and there are new challenges when it comes to selling your offers. In this episode, Marc explains this shift and gives three ways to get your sales going again, along with a case study from his own business! 

What You’ll Hear In This Episode:

- The big secret that coaches are only talking about behind closed doors

- The main reasons why coaching has become a tougher sell in today’s online landscape 

- Three things you can do today to bust out of a sales slump and get your PayPal notifications dinging!

- Why relying solely on high ticket offers is dangerous in 2024

-   A case study of a new offer that Marc just launched, using the lessons he shares in this episode!

Mohammed Ali of “Book For Your Business” is today’s guest on the show, and we discuss the strategies for writing a book without the time and stress that it usually takes. If you’ve been struggling with getting your book out into the world, you’ll want to check this episode out!

Kae Wagner, founder of North Star Marketing, is a personal branding specialist and she’s here to debunk big myths that are floating around about personal branding! 

What You’ll Hear In This Episode:

• What is “personal branding”?
• Why personal branding is more than just a logo
•            Is it better for a coach to brand with their personal name, or a company one?
•           Tackling the big myths around personal branding, and how you should think about each instead
•  -  A sneak peek at Kae’s upcoming live branding webinar!

Taylor Proctor is coach, consultant, and the host of the “Get Good At Business” podcast. In this episode, we talk about the importance of intuition in the business world and the role that it plays in the “IMOVE” method that she uses! 

What You’ll Hear In This Episode: 

• Taylor’s background working in corporate environments such as Google and Stanford University
• Her shift from transformational happiness mentoring to business coaching, and her decision to leave the corporate world to focus on her coaching full-time- What the “IMOVE” method is
• The importance of using templates and standard operating procedures (SOPs) in streamlining business operations and scaling effectively
• How intuition can guide businesses towards successful marketing strategies and help avoid burnout
•      -  Why marketing is a long-term process rather than a quick fix! 

Luke Charlton has helped over 1,000 coaches grow their businesses with paid advertising and has helped clients generate over $50 million in sales, writing written winning ads for world-leading experts like Bob Proctor, Mike Dillard and Neil Patel!  

What You’ll Hear In This Episode:

-    The importance of understanding your market and tailoring offers to meets its needs

-    A real-life example of starting with what the market wants and then creating programs and offers accordingly. 

-    How to use Amazon book reviews to improve your ads and copywriting skills 

-    Luke’s strategy of analyzing successful competitors and understanding their advertising strategy 

-    A discussion of “The Dream Offer” framework for effective coaching offers that sell! 

Murray Voth is one of Canada’s most knowledgeable experts on the automotive industry, and a coach who helps automotive shop owners increase their productivity, efficiency, and profitability. In this episode, we discuss how to build a successful coaching business in a specialized niche!

What You’ll Hear In This Episode:

• Murray’s journey through two decades in the automotive industry
• How Murray views competition in his niche
• The importance of owner involvement in implementing the changes recommended from the coaching sessions
• How Murray deals with pushback from shop owners who feel they don’t need a coach
• The importance of asking questions and listening to your clients 

Ann Carden works with coaches, consultants, and professional entrepreneurs who want high-end clients. She discusses how to get clients who pay more for your services and also how to run a live retreat to grow your business!

What You’ll Hear In This Episode:

-- What is “High Impact Marketing”?

-- How to build a system to consistently pull in high level clients

-- Why Ann doesn’t like using the term “High Ticket”

-- How one of Ann’s clients turned a $52,000 offer into a $413,000/year coaching relationship

-       Why live retreats are so effective in upleveling businesses!

Lori Kennedy is the founder of The Wellness Business Hub, and helps practitioners and coaches build an online business that gives them flexibility, freedom, and financial stability!

What You’ll Hear In This Episode:

-      - Why you should have a signature program

-       - How to identify the pain point of your marketplace and pinpoint the problem you’re helping to solve

-       - Lori’s answer to the question: “Should you name your program after yourself?”

-     - The two real reasons why people buy online programs

-      - Lori’s preferred launch strategy!

If you’re struggling with coming up with a clear coaching offer, check out this episode since I’m sharing my strategies for creating compelling offers that you feel good about selling!

What You’ll Hear In This Episode:

•  Why you should be creating fewer, not more, offers!
• The type of offer you should focus on in the early stages (and what you should stay away from)
• The importance of identifying the results people will get from your program
• The problem with overstuffing your offer
• 3 tips to dramatically increase the number of sales for your offer
•  A sneak peak at the upcoming offers workshop on March 26th!